Disadvantages of Adsense
As Adsense has become the most popular pay-per-click advertising program for publishers, there are still disadvantages and drawbacks. Since its inception, advertisers have opted for search advertising because they felt that visitors would be less targeted. This is a very real and reasonable concern. If you visit a website and notice an advertisement, you are probably not particularly focused on its content.
Adsense has also become so popular that people can differentiate it from other advertisements. So people can choose to ignore them without even thinking about it. This has been a hot topic discussed by bloggers and it may hold a lot of truth. Many blamed Google for this and their decision to include text that read "Google Ads" below the ad.
Many publishers are also failing to get the revenue they hoped for when the program launched. Those who have 30-40 visitors per day on their website will not even earn $1 per day. Many advertisers talk about rates like 1.5% to 5% for conversion traffic per click, while earning only around $0.10 per click. The math doesn't quite work out, but you can't blame advertisers or Google if you don't bring in enough traffic. The key is to drive targeted traffic to your website who will likely click on ads, but that being said, it may be easier for other programs that allow numbers like a 75% ad revenue share for editors.
Another disadvantage of Adsense is that it has become almost sticky. Its appearance on websites that generally appear to be DIY has caused people to associate it inextricably. This can only be solved by developing Adsense to be more appealing to big brands, while those currently using Adsense are limited.
Google Adsense also needs to address click fraud, which is expected to account for more than 15% of CTR in content. This means that advertisers who have been particularly affected have switched to other programs or have limited their ads to search.
This means there is less content competition and therefore less revenue for publishers. Publishers who previously had high-yielding ads need to edit their content to ensure they don't receive any ads. This was largely the fault of the publishers themselves, but the problem is the same; If left untreated, it could bring Adsense to its knees.
Google Adsense also has the disadvantage of not paying enough for its search program. Other similar programs pay higher rates, and if publishers decide to go elsewhere, problems will arise for advertisers and publishers. Although Google does not pay enough to find another major problem with Adsense is that it does not have a strong database of display ads. Many advertisers prefer to display graphically targeted ads, but this has not yet materialized. Since there are many other PPC programs, issues with fee allocation can arise.
While this isn't a problem for all publishers, many complain that the ads on their sites don't change, so their regular visitors don't see the new ads and therefore don't visit them. This is a problem that can be solved by rotating the ads. However, if ads are rotated, how will this relate to pay-per-click advertisers? These are all questions that Google needs to address to ensure that Adsense remains the market leader.
On the other hand, Adwords also has major advantages, and it remains the best on the market. Advertisers can choose CPC rates so that when they feel they are not getting the results they expect, they can lower their rates while continuing to use the service.
Although many problems remain with Adsense, the program is still the most popular among publishers, while Google Adwords is still the most popular among advertisers; With a database of over 140,000 Adwords, it will stay on top for times to come.
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