Why do advertisers support Adsense?
Google is the largest search engine on the web. It controls over 40% of internet searches, and with that it controls Pay Per Click advertising. PPC involves the advertiser paying a price per click through a CTR set by advertisers. As their budget increases, so does their position, and the higher their position, the more traffic they get.
This has led to over 140,000 businesses choosing to advertise with them, and they advertise in different ways. The first is to appear in Google search, the second is to appear on distributor websites, and the third is to appear in distributor search results. When advertisers appear in Google searches, the question is sometimes asked. Why would they also choose to advertise to distributors?
One reason for this is scalability. Those who initially chose to advertise in search results and were getting a return on investment (ROI) (return on investment) will decide at some point that they need to identify other advertising opportunities. With thousands of sites having the ability to display their ads, advertisers can get more exposure very quickly.
Another reason advertisers choose to advertise on Google reseller sites is to increase their visibility. 60% of Internet users do not use Google, an advertiser can therefore reach a wider audience by choosing to choose distribution channels. Many website users may be looking to buy a product like a phone, but instead of going through a website that sells such a product, they come across an item. If the article is on a website that has Adsense, advertisers can inevitably use that channel to penetrate their audience.
Another reason advertisers choose Adsense is because they trust Google. The company is known for being an ethical company that is fun to work with and providing free services to millions of people around the world. Advertisers believe that the money invested with Google is safe. Despite the evolution of click fraud and its inevitable inconvenience for advertisers, they seem to understand that this is a problem that Google wants to stop and hopefully will eventually stop. Advertisers are happy that Google recognizes a problem and offers refunds accordingly.
Trust in Google also stems from trust in prices. Prices are set by market forces, so advertisers never feel that publishers or Google are overpricing the service. This means that as long as advertisers can advertise, they will continue to do so, if not at the same prices.
Another powerful feature for advertisers is that it can appear where publishers promote their service. An example of this can be seen if you think of an editor discussing the benefits of new computer software. If a software retailer appears on the website, it will certainly be the likely source from which a web browser will purchase the product. If a user isn't interested, you can say they won't click on the ad.
Although click fraud continues to plague the service, it is widely considered the best. New businesses try to promote themselves on the web, while established brands choose to generate interest in their services using the same technique.
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