Ad location
After using AdSense for a while, you must have started wondering if there is anything you can do to improve your AdSense based earnings. But before you continue experimenting with this setup and this one, you should be aware of two things about positioning.
The first thing you need to know is that no overall position is guaranteed to improve your earnings. However, the above part on experience should be taken literally. You should experiment with as many settings as possible to find the solution that works best for you.
But, of course, some places work better than others. Of course, Google recognizes this and publishes a "heat map" of how much advertising revenue placed in certain parts of the page can earn you. Experimentation is often the best method you can find, the one that works for your audience's subconscious.
Generally, the most profitable advertisements are placed in the main content, just above. But this is by no means a rule and there are some exceptions. A known exception is a news site or something similar for a new site.
If this is your case, you'll often find that you make more money by placing your ads at the bottom of the content, just before the comments start. This is because when users finish reading the story, they have a brief moment where they are looking for something more to do. And your AdSense ads can give them that.
Also, placing ads on the left side of your page seems to work best almost all the time. Of course, that makes sense because text is usually written from left to right (unless you're from certain countries where it's the other way around).
People will finish the sentence and move their eyes to the left position, which means they're more likely to spot your ads.
Plus, there's a little more to it than just having visual ads in the right place. If you have multiple declarations, you also don't have to worry about where they are in the code. And there is a very good reason for this concern.
AdSense fills ads in the order it finds the source. This means that if your first add code isn't the one with the highest return, you could soon start losing money, instead of making more.
Indeed, if AdSense has no more ads, it will fill your space with public service announcements or leave it completely empty. This means that if you're unlucky, you might end up with your most profitable site that doesn't have any good advertising. to supplement your income
There are other issues with the number of ads you should put on your site. The problem is that if you have too many of them, instead of earning more revenue, you'll have a lower click-through rate because visitors tend to unfollow ads from places where those ads multiply.
You need to keep track of how users interact with your site. Keep an eye on where visitors will see your site the most. This is usually where you want to use your first ads. Also, try not to place ads in awkward positions, as this can guarantee a lower click-through rate.
Of course, you still need ads that blend with your content and don't make the visitor's presence on your site generally boring. The key is to provide your visitor with an enjoyable experience, while generating revenue from their exploration.
And again, the best yield will be harvested at the end through lots of experimentation. Be sure to use the AdSense Channels feature and see how certain ads perform on your pages while changing positions to better supplement your earnings.
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